Hasbro Retains the Rights to Marvel Toys and Games Through 2017
Filed under: Comic-based Movies, Marvel Collectibles, Toy
Marvel.com has an article announcing that Hasbro will retain the rights to make Marvel toys and games through 2017. This includes the rights to the merchandise from upcoming movies released by Marvel and Columbia Pictures, including Spider-Man, Iron Man, The Avengers, X-Men, Thor, and Captain America.
As part of the new agreement (the current agreement runs through 2011), Hasbro will continue to hold the global rights (excluding Japan) to develop products based on Marvel’s globally-known universe of more than 5,000 characters and Spider-Man Merchandising’s film and television properties in a wide range of toy and game categories, including action figures, role play and preschool toys, board games and puzzles. The new agreement covers both the “classic” comic book look of the characters as well as product lines inspired by television and films.
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In 2009, Hasbro is bringing to market a line of products based on the upcoming May 1 release of the movie X-Men Origins: Wolverine, as well as great classic lines behind Spider-Man, Iron Man, Super Hero Squad & the Marvel Universe. Hasbro is also planning product and marketing programs based on several upcoming releases like Iron Man 2, Thor, The First Avenger: Captain America, and The Avengers.
This is great news for my son, who loves Hasbro’s Super Hero Squads and Mighty Muggs. However, Hasbro’s line of Marvel Legends figures has left many in the comic collectibles community less than impressed. What’s your take?
